Client: Lyft
PROJECT: Digital, social

Challenge: Lyft sought to create awareness and education surrounding the organization's Round-Up and Donate initiative.

Idea: We met a mother and daughter whose lives were changed by an organization Lyft supports, Habitat for Humanity. We followed the women on a Lyft ride through their old neighborhood and to their new home, as they shared the story of how Habitat for Humanity saved them.

social